What is A BCG Matrix? Definition, Guide and Examples
Table of Contents What Is The BCG Matrix? What are the four quadrants of the BCG Matrix? How to use Read More
Unique selling Proposition from the customer’s perspective – What is USP
What is a unique selling point? Put simply, your USP, the unique selling proposition, distinguishes your company, product or service Read More
What is the 7Ps Marketing Mix and how should it be used?
The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach. We’ve created Read More